2. Legit companies usually call you by your name
Phishing emails typically use generic salutations such as “Dear valued member,” “Dear account holder,” or “Dear customer.” If a company you deal with required information about your account, the email would call you by name and probably direct you to contact them via phone.
BUT, some hackers simply avoid the salutation altogether. This is especially common with advertisements. The phishing email below is an excellent example. Everything in it is nearly perfect. So, how would you spot it as potentially malicious?

In the next article: Email Phishing Example 3
